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SpainPedrera
SpainPedreraPiedra Paloma quarry becomes setting for a fashion campaign
Spanish brand Álvaro Moreno staged its autumn–winter 2026 campaign, “Caliza”, at the Piedra Paloma quarry in Pedrera, Seville province. Quarry faces and blocks became the backdrop, connecting light and rock texture with the fabrics.
Focus Piedra notes that the same quarry has previously been chosen by this and other brands for visual productions. The story concerns communication and place identity, not a new extracted product or documented sales increase.
Editorial context
A quarry can communicate material origin without showing only the finished product. Commercial value, however, depends on connecting the image to the stone name, applications and real availability; recognition of the setting does not replace those facts.
